About Dr William Baldry

Dr William James Baldry is a performer, speaker and hypnotist. He performs a hypnosis and mind-reading act under the name Will James, and uses those skills to give his speeches and workshops a fun and entertaining edge.

As a speaker and trainer, Will shares his personal journey as a hypnotist in order to illustrate important aspects of the ways our minds work (for example, fear of failure is a massive issue for hypnotists: Will explains the powerful mindset tweaks that enabled him to overcome this particular fear).

Will is educated to PhD level: this gives him the ability to conduct proper academic research, avoiding the pseudo-science and bad information that are ever too pervasive within the field of psychology.


‘Very enjoyable, interesting, interactive and very much enjoyed the hypnotist’
– Zoe Knighting, PHS Data Solutions

‘Will’s hypnotic 4Sight Tour of Norfolk was so well received by the members and visitors. He is so engaging and different in so many ways. Highly recommended as a speaker, performer and person.’                                                          – Craig Davies, Director, Target Cloud


About The Psychological Techniques

At Courageous, we’re passionate about engaging with the most up-to-date thinking across a range of topics, such as psychology, neuroscience, meditation (and, of course, hypnosis). This allows the content we deliver to focus on finding the quickest and easiest solutions to our clients’ individual needs.

It’s important to note what this absolutely isn’t, though: it’s not the ‘Positive Mental Attitude’ stuff of pop psychology that would have you plaster on a fake smile, utter some empty affirmations and pretend that everything’s fine. It is, rather, a set of principles grounded in evidence-based research and continual learning. This can mean drawing data from some fairly dry, academic sources: however, for our clients we pride ourselves on being able to distil that data into easily understood action points, delivered in a way that is interactive, entertaining and effective.

One particularly relevant topic for the application of Positive Psychology to business environments is the Positive Psychological Capital model (outlined below for anyone who’s interested).


Positive Psychological Capital

The fundamental principle of Psychological Capital is the expansion of traditional models of economic, human and social capital, to recognise that ‘who you are’ (and, indeed, ‘who you could become’) is as important a resource within your business as ‘what you’ve got’, ‘what you know’ and ‘who you know’. It is all about developing a powerful and enjoyable mindset at work, which ultimately has important implications for productivity and growth.

The PsyCap model has five important criteria for the inclusion of a topic, and these work together to maximise the effectiveness of PsyCap training. They are:

Positive: training in workplace psychology has, for a long time, been focused almost entirely on negative concepts: procrastination, stress, anxiety and burnout, for example. The PsyCap model recognises that a much more proactive and effective approach comes from focusing instead on positive concepts. Positivity ultimately has the knock-on effect of dealing also with these negative issues, but in a manner that is more enjoyable and easier to stick to.

Research-based: Most importantly, all of the PsyCap principles and techniques have the backing of proper theoretical and empirical research. There is much in the popular psychology field that is untested or under-researched. Not so with with PsyCap: the academic rigour with which the interventions have been tested gives us the confidence and the knowledge to properly apply the findings to a variety of businesses and individuals.

State-like: PsyCap is focused on state-like, rather than trait-like, aspects of psychology. ‘State-like’ means open to change; ‘trait-like’ means fixed. Clearly, having a deliberate focus on things we can actually change is an important component of PsyCap’s efficacy.

Measurable: The PsyCap model contains only those concepts and states that can be subjected to valid and reliable measurement: otherwise the impact for businesses would be far less significant.

Performance-driven: The final criterion is that, for inclusion in the PsyCap model, psychological capacities must be directly related to the desired performance outcomes of businesses and organisations.